The family-friendly "The Muppets," took a solid $42 million.
Dave Hollis, Disney's distribution chief, told TheWrap that he expected "The Muppets" to gross in the upper $30 million range for the five days.
The success, he said, will mean more Muppets across the board.
"The value of 'The Muppets' isn't just about the theatrical run," he said. "It's about how we might take advantage of this across multiple lines of business. This opens the door for us to think about how the Muppets can be showcased in a variety of different ways."
Hollis said "The Muppets" cost about $45 million to make. The moviegoer survey firm CinemaScore rated it an "A." And it took in $29.5 million over three days.
That, Hollis said, is a powerful combination -- especially considering that the studio had estimated the movie would take in somewhere in the upper $20 million range for the three days.
"We needed to make this film to bring these characters back," he said. "It is a bit of a testament to the power of the Walt Disney Company and the power of the characters combined."
He said that now, "you take a property like this, have it permeate in every way possible the social consciousness of people in every medium possible, have a great theatrical opening and then watch it become a meaningful thing for consumers to interact with in a bunch of different ways."
That means merchandise and, perhaps, more movies, he said, noting that the movie's soundtrack is the top soundtrack on iTunes.
"I expect more Muppets everywhere -- and everywhere would theoretically include the movie theater," he said.